Carissa Dykers - Bayshore Solutions Account Associate
By: Carissa Dykers – Bayshore Solutions Emarketing Team
Here is some useful information for companies and brands looking to begin advertising on LinkedIn. For assistance with setting up your LinkedIn PPC campaign, or overall PPC advertising strategy, contact Bayshore Solutions today and speak with an emarketing specialist.
Why Your Company Might Benefit From Using LinkedIn PPC Ads
Benefits to Using LinkedIn PPC Ads:
- The LinkedIn PPC program is fairly new, so there’s less competition and your ads have a better chance of being seen
- LinkedIn’s PPC allows you to target specific job titles, job functions, industries or company size. LinkedIn lets you closely target the people who are more likely to buy your product or service.
- If you’re running PPC ads next to your free organic listing, there’s a 50-50 chance the user will click on the ad first, costing you money you may not have needed to spend. Your reach is extended if your PPC ad is on LinkedIn.
Understand LinkedIn Ads and How They Work
LinkedIn PPC ads are similar to PPC ads on Google, Yahoo! and Bing. You target a demographic and location, set a budget for clicks and total spend. Your ad competes on LinkedIn pages with similar advertisers. Another option LinkedIn offers is where you pay for ad impressions – the number of people that are exposed to your ad.
Key Differences:
- Minimum budget of $10 per day
- Minimum price $2 per click.
- One-time $5 activation fee to set up your PPC account
As a standard, LinkedIn says click-through rate above 0.025% are good, but you can run A/B testing to figure out what works best for your company.
Ad Choices on LinkedIn
LinkedIn offers four unique PPC advertising opportunities – poll ads, social ads, join ads and video ads. Here’s more information about all of the ad choices on LinkedIn:
Poll Ads: These ads let you conduct market research while creating awareness for your brand. They allow you to uncover customer preferences, change perceptions about your company and narrow targeting for your brand.
Social Ads: These ads allow you to target potential buyers by allowing LinkedIn to use what it knows about your social network and integrate them into your ads. The ads integrate member activities and information into advertising.
Join Group Ads: These ads help you deepen the connection between customers and your brand, position your brand as a thought leader and provide an ongoing communication channel.
Video Ads: These ads let you use your YouTube videos or ads you create the same as any other ads you place on LinkedIn. This is a new offering from the LinkedIn advertising program.
Carissa Dykers is an Account Associate at Bayshore Solutions—a Tampa Web Design, Web Development, and Internet Marketing Company.