By Bayshore Solutions’ Digital Marketing Team
Social media advertising is a relatively new and cost-effective way of increasing attention and traffic with the aid of social media platforms. Companies use social media marketing to accomplish their goals by publishing interesting content in social media channels that is then consumed, liked and shared by customers and potential customers. This may also result in electronic-word-of-mouth (or eWOM), which refers to any kind of statements that the customers share using the internet, social networks, websites, or instant messages, regarding a product, event, service, company, or brand.
Now social platforms are making it increasingly possible to add to this content marketing base with display advertising that is presented to your social following and social audiences that exhibit similar profiles, interests and demographics. So what is the benefit of putting effort into yet another (or moving limited budget over to) advertising channel?
Social Media Advertising Impacts
Consumers are spending plenty of time using social media. Therefore, social media platforms are an outlet for consumer knowledge on researching, discovering, and sharing of information about any brand or product. Studies show that social media advertising has created way to reach these very targeted audiences and provide a direct, convenient link between them and your business. Given the nature of this connected brand fan-base, businesses that use social media advertising can see the benefits with social promotion of their products almost instantaneously.
Social Media Advertising Benefits
Social media advertising is an excellent way to make a business more powerful as it offers various benefits including:
- Increased Brand Recognition
Organizing your website content and improving its visibility can be very valuable. Social media advertising is a channel for the voice and content of your brand. This is essential as it simultaneously gives prospective customers more access to you, and makes you more recognizable to existing customers.
- Improved Loyalty to Your Brand
The brands that have engaging activity on social media channels enjoy the benefits of a higher level of loyalty from their customers. A strategic social media plan can help establish a solid group of devoted customers.
- Higher Conversion Rates
Social media advertising may also result in higher conversion rates in some distinct way. Basically, the most essential is the humanization element; brands become more humanized through increased interaction on social media channels. In Social media channels brands can interact just like people, making it more appealing and relational to conduct business.
Costs Associated with Social Advertising
If you have already experienced success with paid search, you should test the channel of social media advertising. The growing number of businesses modifying their online advertising and making paid social part of their strategy are becoming more visible in social media ads. Bayshore Solutions’ social advertising campaigns for our customers have shown positive lead generation results at dramatically lower costs per lead and significant ROI.
Paid social media is reasonable and you do not have to out-spend the competition to yield your desired results. This is an excellent tool to advance digital lead and sales generation strategies for your business, in a quick and cost-effective way.
To learn more about how Bayshore solutions can help grow your business with Social Advertising, Contact us today!