Samantha Munach
By: Samantha Munach – Bayshore Solutions’ Digital Marketing Team
Bayshore’s Google reps came for a visit this week to stress the importance and opportunities of video setup and optimization through AdWords. As a Google partner, the digital marketing team at Bayshore Solutions stays on top of new paid advertising trends to provide our customers with the latest information.
There are many ways that you can utilize your brands videos without paying large advertising costs. YouTube is the second largest search engine and it’s important to understand and position your company where people are looking for things. Below are four different ways that you can reach a larger audience, have a greater impact with your YouTube videos, and drive more traffic to your website.
TrueView YouTube Video Ad Formats:
- In Stream- These are the TV- style ads that show up before a YouTube video starts with the option to skip after 5 seconds. These videos appear inside and outside of the Google Display Network and you are only charged for your videos when a user engages for 30 seconds or more. The CPV (cost-per-view) is low because there are fewer businesses using YouTube video ads.
- In Search- Promote YouTube videos in search results that appear above the fold. Your video will be trigged by users search terms within the search engines. Your video will show when a search is relevant with your video content and you only have to pay when a user chooses to watch your video. Try searching for your brand and other important keywords you would like to show for on YouTube, your competitors may already be using them.
- In Display- Appear alongside other YouTube videos as recommendations or across the Google Display Network. You are only charged when viewers choose to watch your ad, so you know that your audience is engaged.
- Video Remarketing- Reengage visitors who have previously visited your brand channel, watched a video, or viewed a TrueView In-Stream ad by Remarketing to them while they are on other internet sites. You are also able to create different remarketing lists per video to send a different message to selective audiences.
Use your arsenal of videos on your channel as a way to reach potential customers who may not have visited your YouTube brand page otherwise. Build up your YouTube subscribers and increase your video views today. Learn how Bayshore Solutions can help your online branding efforts by visiting us at www.bayshoresolutions.com.
Samantha Munach is on the Digital Marketing Team at Bayshore Solutions—a Tampa Web Design, Web Development, and Digital Marketing Company.