Kristy Ayala - Bayshore Solutions Account Associate
By: Kristy Ayala – Bayshore Solutions Emarketing Team
Are you confident that you‘ve got SEO mastered? Or do you think perhaps your company may benefit from some helpful expertise when it comes to optimizing for search engines – and more importantly for conversions, leads and sales.
Below are warning signs indicating you might need some assistance when it comes to SEO.
You might need some help with SEO if…
1. You haven’t defined your site’s goals or tracked these goals
Do you know how many visitors to your site converted to qualified leads? How many filled out a form, made a purchase, or called you because of your website? An SEO savvy business should be able to quickly access this information and should be benchmarking and steadily improving these numbers.
2. You haven’t checked your website analytics this week
How is your site performing? Have there been any major spikes or dips in traffic? It is important to regularly review analytics data to ensure there are (a) no major site performance issues and (b) you are meeting your digital marketing goals.
3. You’re not tracking phone call leads from your website
One of the most often overlooked tracking opportunities involves phone numbers listed on your website. Effective digital marketing will provide a unique phone number that can be tracked for call volume. This measure allows you to identify, quantify and assess phone call leads from your website.
Kristy Ayala is an Account Associate at Bayshore Solutions—a Tampa Web Design, Web Development, and Internet Marketing Company.